Yoni Freedhoff's article on parenting children who are overweight argues that child obesity is not a problem of personal choice or too little will power. Young children who are overweight are well-aware that they are overweight. They have already suffered negative consequences, such as bullying, lectures, and shaming.
The primary problem is that we are living in a culture in which a flood of calories comes at kids. For children eat Froot Loops for breakfast and Happy Meals for dinner, over-consumption of calories is the norm. Who decided what these children would eat? Who bought those items?
Freedhoff's suggestion to parents who are concerned about their children's health and weight: "Live the life you want your children to live."